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Listing Agent And Selling Agent: What's the Difference?

May 14, 2022
By: Luke McCallion


New advancements and administrations might be redefining how we trade property, yet the vast majority decide to work with a realtor when it comes time to explore the interaction.

By and large, are two distinct sorts of conventional real estate agents

Listing/Seller’s Agents: Help you value, market, and sell your ongoing home.Selling/Buyer’s Agents: Help you look for, make offers on, and buy your new home.

Philly housing sale will assist you with getting an unmistakable perspective on which agent to pick while searching for homes for sale in Philadelphia as the two sellers and purchasers must be addressed individually.

A listing agent addresses the provider and is liable for it and advertising a product owner’s assets for sale. A promoting agent is an agent who unearths and receives the patron of the assets. A selling agent is frequently alluded to as a purchaser’s agent in the real estate market; notwithstanding, a listing agent can likewise be the selling agent assuming the individual in question finds an immediate purchaser.

What Is a Listing Agent?

Listing agents are inseparable from a vender’s agent, the 2 of that are generally concerned phrases withinside the actual property marketplace. A listing agent is named as such because the person is answerable for listing the vender’s property and finding purchasers who can perfect an arrangement.

The agent in instances alluded to the provider’s agent because the character has a father or mother’s duty to be trustworthy too and act withinside the hobbies of the vender. A dealer’s agent can likewise address an immediate purchaser at the same time under what’s known as a double office course of action.

What Is a Selling Agent?

A selling or promotional agent is any person who receives a patron for a list. A promoting agent can and usually is something else altogether than the listing agent. In any case, assuming a listing agent finds an immediate purchaser who doesn’t have their portrayal, then, at that point, the listing agent can likewise be the selling agent.

The period for which the agent is applied every so often withinside the actual property marketplace due to its complicated nature. Instead, agents who address purchasers in an exchange are known as purchaser’s agents, purchasers’ agents, purchaser agents, purchase side agents, or some other combination thereof.

What To Prefer Selling Agent or Buyer’s Agent?

Perhaps the maximum crucial and everyday approach used by clients is to invite their partners or own circle of relatives for a reference. In today’s world where there are excesses of authorized real estate agents, around 50,000 truth be told, everyone has something like 5 agent companions so you may not need to request a reference, regardless.

In any case, we called this technique fundamental which is as it should be. That is since you may be left with a much residing cousin or an acquaintance to who you may experience such as you owe a few assist seeing that you recognize them.

Unfortunately, you’re doing the extensive blessing as this agent accomplice will need you to acquire as plenty as 3% of your charge tag or extra in commission.

Moreover, people frequently get caught in these connections and feel regretful for abandoning their agent on the off chance that it doesn’t end up working. People will time after time begins working with a reference due to the absence of grating in signing up: there are no restrictiveness arrangements and the purchaser never pays real estate agents straightforwardly.

This is hazardous on countless levels since buying a house is a particularly complicated and significant exchange. You simply want any person who’s notably geared up and experienced

Besides, because the commission in question is so enormous, you need a meaningful closing present for choosing the purchaser’s agent.

Encounter The Experience Of Buyer Dilemma


The most effective way to keep away from this issue is to be exceptionally cautious in who you pick as your purchaser’s agent and to do online exploration before making a choice. Through research, you may locate that obtaining a chunk of your patron’s agent’s bonus as a customer incentive is completely legitimate.

You’ll likewise discover that it’s hazardous to work with a markdown merchant who straightforwardly does this as it’ll draw hatred from conventional specialists.

Eventually, you’ll realize that the most ideal way to set aside cash without disrupting you arrange to work with a conventional representative who never straightforwardly limits, yet who has consented to give private limits through consistent platforms.

Since our customary accomplice handles never straightforwardly rebates their administrations, they don’t upset their incredible working associations with other conventional agents in the city. Accordingly, you won’t ever need to stress over being dealt with diversely by different agents. All things considered, why bother with a sweet closing gift assuming that you never figure out how to settle your negotiation?

Value your house in Philly to expand the number of purchasers who will see your listing through their channels.

Listing Vs. Selling To Us

Are you still unsure if you should list with an agent or sell to us? Check out our data table showing why Selling to Philly Housing Sale is the best choice!



“Philly Housing Sale helped explain the entire process very clearly and relieved me of my worries. They responded quickly to my inquiry and came to view my property the very next day. I compared it to what other companies would offer and the cash offer they made was very fair! I would highly recommend Philly Housing Sale to anyone who wants to sell their house quickly and fairly!” – Ben, South Philadelphia 


“I was very skeptical when I was searching for a home buyer in the are but once I talked to one of the home investors at Philly Housing Sale, I felt certain that I would be treated with great customer service but was still unsure if I would be given a fair offer for my home. After I agreed to having them value my home I got an offer that I couldn’t resist! They are truly professionals and did everything they said they would.” – Lauren, Fishtown

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    5 Digital Marketing Tips For Real Estate

    January 9, 2018
    By: David Lacamera

    real state

    The real estate industry is becoming more competitive as time goes on. It is becoming increasingly difficult for real estate companies to establish a strong digital presence. Everyone wants to increase lead generation and appear in the top of the Google search results. In this blog post I will be going over my top 5 digital marketing tips for real estate that will help give you a competitive edge in an ever-changing digital world.


    1. Develop A Responsive Real Estate Website

    Building a website for your real estate company is one of the most important things you can do. If done correctly, you will generate more high quality leads. Whether you are running paid ads for social media or Google, a well built out website is the first step towards success. That’s why it is so important to have a visually appealing, easy to use, mobile friendly website.


    When you look at your website make sure you see the following:  

    • Landing pages with strong calls to action
    • A lot of relevant content/useful info.
    • Strong keyword usage throughout site
    • Make sure your site is mobile friendly and optimized
    • Lots of photos (360-degree photos/videos are best)


    Since this isn’t a blog post about web design, I won’t go into detail about each point. These points are very important if you want to increase quality lead generation and rank higher in search engines.


    One point I did want to talk more in detail about is using relevant keywords throughout your site. Keywords are the building blocks of SEO. It’s crucial to target the most relevant keywords in order to create an effective strategy for SEO.  For example, if you are a home buyer you should have keyword phrases like “Sell Your House Fast In Philadelphia”. This allows your website to populate organically for people who are using these search terms in Google.


    Keller Williams Realty Inc. is a great example to follow when building your real estate website. Their website shows that they are using the proper keywords to target certain areas where they buy and sell homes. They also have listed feature properties within their location which will help their site populate organically for local searches as I mentioned earlier. This will not only improve their SEO but also capture quality leads. If you have time check out their website, they are a great example of what a proper real estate website should look like.

    2. Become A Source For Information

    People have so many questions when it comes to real estate, whether its buying or selling a home. This is a perfect opportunity for you to provide helpful content that people can use. This will not only lead them to your website and turn them into prospective customers, but also provides you the chance to build brand awareness and trust.


    A great example would be to create a blog page on your website. Make the title of the blog posts questions people would typically want to know about real estate. For example, a title for a post could be “Should I Trust Zillow To Determine My House Value In Philadelphia?”. Answers will differ based on location, so make sure to include landmarks in you posts (also helps with SEO).  


    More examples would be to create YouTube videos, create infographics and even post tips on your social media channels. Once you begin to optimize your content, you will start to rank higher in Google’s search results.


    3. Develop A Specialization

    Differentiating yourself in the real estate is critical due to the competitive nature of the industry. You need to set a tone for what you do well and stick to it.


    A good example would be real estate agents who only sell certain homes in specific areas. You want to be very clear with the type of homes, areas, and price ranges you deal with. You don’t want to be vague with details of what you do on your website, otherwise you will get many useless leads.


    It is important to be explicit with what you do for obvious reasons. Remember to embrace what you are best at and people will begin to notice. This is what’s going to make you stand out from the competition.

    4. Paid & Organic Search


    Since the majority of prospective customers will be using their phones or computers to search for real estates, it is very important to have quality campaigns for PPC (pay-per-click) and SEO. Regardless of what your company does in real estate, people will be searching keyword phrases related to your services. Location is extremely important when it comes to search. If you think about it, it is very likely that someone will type into Google “real estate agent [city]”. This is something to keep in mind when bidding on keywords.


    When it comes to SEO, everyone wants immediate results. The simple fact is SEO is a marathon, not a sprint! Although, using the correct methods can save time and increase lead generation.


    While I can write a whole article on SEO for real estate, I’m going to keep it short and list out some important points you can use:

    • Get listed on directories (Trulia, Zillow,
    • Target local keyword phrases ([city] real estate)
    • Consistently create useful content
    • Optimize for on-site/off-site SEO
    • Know the difference between local & national SEO
    • Use lots of photos/videos on site (necessity for real estate)
    • Optimize site for mobile


    For example, when using Google AdWords keyword planner tool, in Philadelphia there is an average of 22,200 searches for the keyword phrase “houses for sale”. This shows how many people are using Google as a resource to find houses for sale, and the potential customers you can capture if you properly optimize your website and paid ads.


    5. Social Media Marketing

    In an ever changing digital world, social media is a must for your real estate company. You can now share new listings and updates of what’s available instantly with all social medias. Best of all it’s FREE!


    I believe the 3 must have social media accounts for your real estate company are LinkedIn, Instagram, and Facebook. You must be posting on these accounts consistently, while posting on other social media platforms such as Google+ and YouTube less frequently.


    It is great for real estate because you get to post images as often as you want. People respond best to 360-degree photos and videos. Being able to view a whole house without leaving their computer puts you at a huge advantage! If you can hire a professional to create a 360-degree virtual tour of your properties, this will help differentiate you from the competition. Facebook now allows you to post these 360-degree photos and videos, which is an amazing feature for your real estate page. Whether you are buying or selling property, it is great to have a place to post pictures where potential customers can discover your company.


    I am going to give 2 example of successful realtors that use social media to their advantage:


    Brittany Nettles, a successful realtor at Keller Williams Realty Inc., is using social media to brand and market herself in the local Philadelphia market. It is important for anyone working in real estate to use their own personal social media accounts to build a strong brand for themselves, so they can build trust and close more deals. If you take a look at her Facebook page, you will see that she is posting pictures of the newest listings and taking advantage of the free marketing social media has to offer.

    My last example is Ed Stulak. He is a successful realtor that is branding himself as an entrepreneur. If you take a look at his Instagram, his posts include the most recent listings and life related events. He is not only building a strong reputation as a realtor but as an entrepreneur. As his social media following continues to grow, he will continue to gain recognition in the New Jersey real estate market.

    From a company standpoint Keller Williams Realty, Inc. has all social media channels properly built out. Thier Facebook page even links out to their Instagram, Twitter, and YouTube pages (Sceen Shot Below). Keller Williams would be a great example to follow for your own real estate company. They are posting daily to each account, all of their content is informative and they are properly marketing all new listings via each social media account.


    There are many ways to build a strong digital presence for your real estate company. It can be overwhelming, but if you take it step by step you will notice more high quality leads filling up your inbox. My advice would be to first focus on your website then move on to the next steps like paid ads and social media. With these 5 steps you will a develop a stronger brand and drastically grow your business.


    My name is Dave Lacamera and I’m a Paid Search & SEO Specialist here at Momentum Digital. If you have any questions about digital marketing tips for real estate feel free to contact us at any time!


    Also, a big shoutout to successful realtors and entrepreneurs, Brittany Nettles and Ed Stulak for allowing us to use their social media accounts as awesome examples to follow. You can reach any of us at the email or Instagram handle below.


    David Lacamera: or @davidlacamera

    Brittany Nettles: @shemovesphilly

    Ed Stulak: @edstulak

    Fill Out Our Form For Your Free Cash Offer!

      Listing Vs. Selling To Us

      Are you still unsure if you should list with an agent or sell to us? Check out our data table showing why Selling to Philly Housing Sale is the best choice!